Pester

Pester by JScollabs is a unique product woven from traditions, reasonable consumption, and a social component.

About the product

Pester is a Russian brand of wickerwork that interacts with outsourced domestic manufacturers.
All Pester products are woven by hand from recycled materials using ancient technology. Produced on the territory of the Russian Federation.

Brand idea

Position

The target audience

The product has two target audiences:
1. Product buyers:
modern, conscious, trend-minded people of all ages, foreign tourists.
2. Product manufacturers:
social organizations requiring financial support and rehabilitation activities for their wards.

What we offer

What we have

We came up with a cool product.
But we cannot produce our products in large quantities.
Why don't we cooperate with factories and manufacturers?
First of all, there are no suitable manufacturing facilities: either they are manufactures where they are only made of classical materials (bast, vines, rattan); or they are solo craftsmen or small artelles who are not interested in implementing other people's ideas.
Second, the concept of a brand is to help.

What we get by helping

The social component of the project gives us access to work resources.
The executing organization does not just perform the task but is personally interested in the result: quality affects the sales from which the organization takes a profit.
As authors of the idea, we get only a small percentage.
Such cooperation is beneficial to both parties also because of mutual advertising.

Producer organizations

Rehabilitation centres
Nursing homes
Nonprofit organizations

Pester products are woven according to ancient technology.
Therefore, no additional equipment is required for production, which significantly reduces electricity consumption.
The products are manufactured in the Russian Federation, which reduces the transport footprint.
Products are made from secondary materials, thus reducing the amount of non-biodegradable waste.

Pester uses not only end-of-life banners and tents but also industrial waste.
We're taking scraps of materials for wide-format print products from the city's printing houses, thereby helping with waste disposal.
Banner fabric is perfect for weaving due to its properties: it is strong, does not require additional treatment, and is not afraid of moisture.

Zero waste technology

The advantage of the technology is that everything consists of strips.
When you have complex patterns, some of the material is left unused, but here every inch goes into action.

Products

"Pester" – an old Russian shoulder bag woven from bast or birch bark / basket / box.

"Pester" is also a distinctive male name in Russia, more like a nickname given by the kind of activity – the person weaving pesters was called so.
"I'm a contemporary pester, and the bast I use is made of vinyl polymers.."

To pester also means "to beg".
"I'm a decent pester, and if I beg, then only decrepit banners for my manufacture."

Logo

The letters in the logo, like all Pester products, are woven from stripes.

The colors in the logo were chosen for a reason – these are the main components of the CMYK color model, which is used by printing houses when printing banners, from which Pester mainly weaves its products.

The logo uses 6 colors: 3 primary and 3 derivatives from their mixing.
Such variegation embodies, on the one hand, the brightness and modernity of the image, on the other, an infinite variety of combinations.
Even if two products are made of two identical banners, each one is unique due to the different layers of strips. This is a great potential for personalization.

Marking of the products

The logo is applied to products in one color due to the size (for better readability) and embossing technology (supporting the principle of environmental friendliness and zero waste).
The image of grandpa Pester with a staff and a shoulder bag is applied to the products too, as well as the "year of foundation" of the craft, written in the font from birch bark letters.
Visual eclecticism of the sign is relevant here. It reflects the interweaving of different eras and highlights the uniqueness of the brand.
Marking is carried out without using additional materials: by hot stamping directly on the surface of the product.
The colors of labels can be whatever, depending on the color of the base.

Tone of voice

The face of the company is grandfather Pester.

He's the one who gets social media, he's the one who gives media interviews, and he's the brand's founder and patron.

Since the Pester brand is a fusion of tradition and modernity, in Pester's eloquent language, ancient Russian speech turns mixed with modern slang.

"Hey, truepenny, an online traveler who made a stop in my account. Call me Pester. I will heat the samovar, and you walk around the neighborhood hither and thither and then come back, we'll talk about my craft."

Jokes

In St. Petersburg, there is a street named after Pavel Ivanovich Pestel, a Russian revolutionary, leader of the Decembrist movement, – Pestelya street (улица Пестеля).
Now it's renamed as Pesterya street (улица Пестеря).

Pester even weaves from the insta-feed

In Pester's Instagram page, the principle of braiding is also applied.

© Julia Chaicyna